Communication psychology Essay Example | Topics and Well Written Essays - 4000 words

Communication psychology - Essay Example Adequate advertising and promotional activities are the key marketing strategies that increase the brand awareness of every individual product of an organization. Advertising is a tool of marketing communication that used to persuade, encourage and manipulate the Audiences to take some new purchasing decisions. Moreover, the purpose of advertising is to reassure the shareholders or employees that an organization is successful or viable enough (Silvera 2004). The desired result of advertising is to drive the consumer buying behaviour with respect to commercial offering. Commercial advertiser habitually seek to produce increased consumption of their goods and services through branding that involves relating a product logo or product name with certain qualities in the minds of Audiences. Non-profit organizations may depend on the form of persuasion, such as PSA. The non-commercial advertisers who spend capitals to promote their products and services other than consumer goods or services include interest groups, governmental agencies, political parties and religious organizations (Silvera 2004). There are various techniques used in creating an effective advertisement for a product in the market. Advertising is most evident on TV, radio, the internet, newspapers, magazines and many other places. Advertising targets specific people or an Audience in specific places like the billboards, the subway, buses, emails, mailings and in store announcements. Some products also act like advertisements themselves like T-shirts, video games, products in movies, vending machines just to mention a few. The advert aims are to reassure customers who have already purchased the product for its continuous production; customer loyalty, get the attention of non-users to start using, to create an image for a product in the market and finally to persuade the customer to purchase the product (Silvera 2004). Transfer of knowledge and

There are two questions. I need to analyze and give my opinion Research Paper

There are two questions. I need to analyze and give my opinion - Research Paper Example Economic theory covers the four major fields of human society i.e. consumption together with aggregation, household production and the choices concerning investments to be made over the time, uncertainties, the influence of competitive equilibrium over crime, social interactions, economic growth, etc. and lastly the imperfect competitions like monopoly (Becker). Economic theory has a great significance in forming a sound social order. There is nothing eccentric and strange about its place in the social life of humans. Rather it is highly applicable and provides solutions to many problems(Wellington 384-388). Considering the given scenario in the light of economic theory, the basic commonalty that I have identifiedis that they both are the result of consumption and aggregation issues on the micro economic level. In both the situations Sam Slime has exploited the victim.However, in the first scenario he has used the usual criminal tactics of robbing and therefore he got trapped by the police but in the other situation he used the political influence so as to get hold of his hidden motives. As stated in the economic theory the fundamental force behind the criminal activities is the competitive equilibrium which indicates that the fluctuation in the market prices of fundamentally required commodities effected the overall consumption of Sam Slime.This enabled him to indulge into such criminal acts while on the other hand his social interactions withpoliticians helped him to achieve his evil desires. In the second situation he benefitted from the poor political structure prevailing in the country. He just simply became a loyal supporter of the politician who then imposed tax over the victim so as to get $50 from him which was eventually given to Sam Slime.Research indicates that in a consumer-capitalist society prevalence of justice is comparatively difficult than other social systems. Irremediable acts such as the one committed by Sam Slime are a consequence of conv entional economic theory and overall unethical practices(Trainer 7-23). Stealing money using any means is not only a criminal activity rather it is also a highly unethical conduct. However, when such an act is committed using the laws and political influence than it causes greater damage which is the most significant difference in both the situation. In the first case, Sam Slime robbed $50 though it was the only amount left with the victim.Yet it was not that detrimental for him as he was able to save his life by giving the money.But in the second case when he refused to pay the tax so as to keep safe his $50, he was caught up by the police and was convicted for law violation although his act was completely justified. This indicated that theft done on the national level or through the use of political influence as in the given scenario produces much more detrimental consequences. Is stealingthrough the political process any less morally reprehensible than  stealing done individual ly? Ethics are the fundamental driving forces of human life whose absence might lead to irreparable consequences not only for the individual but also for the people around him. Ethics are responsible for the rational humanactivities and also to keep humans far away from offense (Bruno). Stealing is yet another criminal act which is condemned legally, morally and socially. However when it is correlated with the political process then it is slightly difficult to analyze its moral status. In

Quantum Mechanics Using Back-of-the-envelope Calculations

Quantum Mechanics Using Back-of-the-envelope Calculations YIP Chung On INTRODUCTION Calculations in quantum mechanics are very often lengthy and mathematically involved, and some problems are impossible to get an analytical solution. Our goal, rather than obtaining an exact solution, we try to analyze a problem in quantum mechanics using dimensional analysis and provide a back-of-the-envelope estimate. We choose the ground state problem of a harmonic-quartic oscillator to perform an analytical estimate, as it is a common and useful quantum mechanics problem. Then we use a computer software, Mathematica to solve differential equations numerically, and compare the solutions with the back-of-the-envelope estimate. Above is the Schrà ¶dinger equation for a one-dimensional particle moving in a combination of a harmonic potential of frequency à °Ã‚ Ã…“† and a quartic potential of strength à °Ã‚ Ã¢â‚¬ ºÃ‚ ½. The study of ground state problem of a harmonic-quartic problem is important, as it is a typical system in reality. There are two special cases for a harmonic-quartic oscillator; one is when the strength of the quartic is very small, it becomes a harmonic oscillator, another one is when the strength of the harmonic potential is very small, it becomes a quartic oscillator. Harmonic oscillator is one of the most important model systems in quantum mechanics, one of the examples are simple diatomic molecules such as hydrogen and nitrogen. It is one of the few quantum-mechanical systems which we are able to get an exact, analytical solution. Also, many potentials can be approximated as a harmonic potential when the energy is very low, this provides a great help when studying some very complicated systems. While in reality, it is unlikely that a system is purely harmonic, as most of the time there would be more than one potential acting in a system. So it is important to study a system with multi-potentials, and a harmonic-quartic oscillator, which includes a harmonic potential and a quartic potential, is a good example of that. Our goal, in this project, is to estimate the ground state energy of a harmonic-quartic oscillator making use of back-of-the-envelope calculations, which means that we only involve very few mathematical calculations in our estimate. To specify, we perform dimensional analysis on the equations of the problem we concern, then we compare the results of our estimate with the numerical solution we get from Mathematica, a computer software, to see how close can our estimate get. METHOD We attempt to use dimensional analysis to estimate the ground state energy of the harmonic-quartic problem, and here would be the procedures we would take to perform a dimensional analysis for finding the ground state energy. First we identify the principal units of measurement for the problem, which means the minimal set of units enough to describe all the input parameters of the problem. For this problem, we choose the units of length, [], and energy, [, these two are often chosen in stationary problems in quantum mechanics. Then we identify the input parameters and their units in terms of the chosen principal units. For each of the principal units, we choose a scale which is a combination of the input parameters measured using their units. We may need to determine the maximal set of independent dimensionless parameters: the set will include only the parameters that are generally either much greater or much less than unity. These include both the dimensionless parameters present in the problem and the dimensionless combinations of the dimensionful input parameters. If the set is empty, the unknown quantities can be determined almost completely, i.e. up to a numerical prefactor of the order of unity. If some dimensionless parameters are present, the class of possible relationships between the unknowns and the input parameters can be narrowed down, but the order of magnitude of the unknown quantities cannot be determined. Finally we express the unknown quantities as a multi-power-law of principal scales, times an arbitrary function of all dimensionless parameters, if any. If no dimensionless parameters are present, the arbitrary function is replaced by an arbitrary constant, presumed to be of the order of unity. SOLVE Before we solve the harmonic-quartic oscillator problem, we would first go through the two special cases, the harmonic oscillator alone and the quartic oscillator alone. Harmonic oscillator alone Consider the Schrà ¶dinger equation for one-dimensional particle moving in a harmonic potential of frequency à °Ã‚ Ã…“†, where à °Ã‚ Ã¢â‚¬ËœÃ… ¡ is the particle’s mass. Find the ground state energy. Principal units: unit of length [], unit of energy [ Input parameters and their units: [ [ where , and To derive the scale of length, let us represent the scale as The units of are [ To derive the scale of energy, let us represent the scale as The units of are [ Solution for the unknown: where const is a number of the order of unity. Its precise value is inaccessible for dimensional methods. Recall that the exact value of this constant is 1/2. Finally, Quartic oscillator alone Consider the Schrà ¶dinger equation for one-dimensional particle moving in a quartic potential of strength where is the particle’s mass. Find the ground state energy. Principal units: unit of length [], unit of energy [ Input parameters and their units: [ [ where To derive the scale of length, let us represent the scale as The units of are [ To derive the scale of energy, let us represent the scale as The units of are [ Solution for the unknown: Finally, Harmonic-quartic oscillator Consider the Schrà ¶dinger equation for one-dimensional particle moving in a combination of harmonic potential of frequency and a quartic potential of strength where is the particle’s mass. Find the ground state energy. Principal units: unit of length [], unit of energy [ Input parameters and their units: [ [ [ where , and To derive the scale of length, let us represent the scale as The units of are: [ We choose the scale associated uniquely with the harmonic oscillator, To derive the scale of energy, let us represent the scale as The units of à ¢Ã¢â‚¬Å¾Ã‚ ° are: [ We choose the scale associated uniquely with the harmonic oscillator, There exists a dimensionless parameter expressed as a product of powers of principal scales: The units of are: [ As is supposed to be dimensionless, There is an independent dimensionless parameter We choose a scale of parameter in order that the system can be solved Solution for the unknown: where is an arbitrary function. Finally, SOFTWARE COMPARISON DISCUSSION REFERENCES M. Olshanii, Back-of-the-Envelope Quantum Mechanics, 1st ed. (World Scientific, 2013) Quantum harmonic oscillator. Retrieved Feb 1, 2015, from https://en.wikipedia.org/wiki/Quantum_harmonic_oscillator Quantum Harmonic Oscillator. Retrieved Feb 1, 2015, from http://hyperphysics.phy-astr.gsu.edu/hbase/quantum/hosc.html

Hackers :: essays research papers fc

Hacking: "Slang word for a computer enthusiast. One who breaks into the computer system of a company or government." 1 Most hackers break into computers not to wreak havoc, but simply to explore and share information with one another. A small minority, however, do wish to create mischief. These individuals are the ones who have the public fearing hackers. They are genuinely responsible for the Media calling hackers criminals. These individuals and gangs purposely break into computers for personal financial gain, or to turn your six thousand dollar state of the art computer into a six thousand dollar paperweight. A hacker via RoadRunner can easily glide into an unprotected PC.2 There; they can potentially get credit card numbers and other valuable goodies. â€Å"Instead of thinking 'criminal' or 'vandal' when hearing the word hacker, we want the public to think of 'knowledge seekers' and 'curious wanderers'.† 3 â€Å"Destruction and unethical ignorance has plagued the underground too long, let's bring back the old school ways of creation and system penetrating for the knowledge that it is holding, not for the destruction of that knowledge nor the possessors of it.† 3 -www.hackers.com A stereotype that is casually applied to a hacker, is that they are geeks, doofs and nerds. They have few or no friends and spend the majority of their time in front of their computers. In actuality a hacker could be a CEO of a multinational, or the person sitting next to you on the subway. Obviously there are some things all hackers have in common. All are able to do advanced calculations in math, are well versed in computer languages, and have a good grasp of their Native language. They must have a state of the art computer that they know inside and out. They also have access to, or knowledge of secret codes and computer languages. Hackers have many tools in their â€Å"toolbox† for breaking into computers. An example of this is a Password Sniffer. This is a program, which is secretly hidden on a network. The sniffer is programmed to record, in a secret file, logos and passwords. In the span of a week, these tiny, planted programs can record hundreds of user names and code words and their associated passwords. This information is then sent back to the hacker. Last year an advisory from Carnegie Mellon University's Computer Emergency Response Team warned that, because of a rash of sniffing attacks, tens of thousands of passwords had been stolen and were presumed to be compromised.

Hamlet, The Prince of Denmark Essay

Much of the dramatic irony and dramatic tension in Shakespeare’s â€Å"Hamlet, The Prince of Denmark† derives from the interplay between the characters’ public and private personas. The face that each of the characters shows to the public contrasts with, in most cases, the private persona of the same character. Similarly, the private â€Å"face† or motives of the characters usually stands in diametric opposition to their public persona. The most obvious examples of this dynamic is, are course, the characters of Claudius and Gertrude who must, by necessity, keep up a fraudulent set of public perceptions to cover their crimes of infidelity and murder. These obvious examples, however, are no more profound or integral to the play’s thematic impact than the likewise hypocrisies which afflict nearly every other character of the play. The almost universal nature of social mendacity is represented in â€Å"Hamlet† as being,in fact, the source of what is â€Å"rotten† in Denmark. The brilliance of the play exists, in part, in Shakespeare’s ability to demonstrate the way in which hypocrisy and being â€Å"two-faced† can impact all levels of society and corrupt even friendship and love. In many ways, the cast of characters in â€Å"Hamlet† reflect a social microcosm, with Hamlet, the young Prince, and Ophelia, representing the youth of society and the ghost of Hamlet’s father, Gertrude, Claudius, and Polonius representing the social establishment and cultural traditions which have fostered ongoing mendacity. From the very opening scene of the play, Shakespeare, with a knack for amazing subtlety, writes the following exchange between Bernardo and Horatio: BERNARDO Say, What, is Horatio there? HORATIO A piece of him. (Hamlet, 1. 1 25-28) Horatio’s reply indicates, according to critics of the play, that he is referring to the cold night air which has reduced him to a shivering semblance of his former self. However, the line can also be read as a subtle extension of the theme of mendacity adn meant to indicate that even Horatio, who will be revealed throughout the course of the play as a true friend to Hamlet, has been impacted by the â€Å"rottenness† in Denmark, the social hypocrisy which holds all in its sway. Similarly, Polonius, who represents the religious and spiritual aspects of society in the social microcosm of the play, dispenses words of wisdom to Laertes, acting the part of the wise and compassionate patriarch, a man of morals and God. Among his words of wisdom in Act One, Scene Three are the following observations: â€Å"Beware/ Of entrance to a quarrel, but being in,/ Bear’t that the opposed may beware of thee. / Give every man thy ear, but few thy voice;/ Take each man’s censure, but reserve thy judgment† (Hamlet 1. 3, 69-73). Obviously, Polonius fails to live by his own words. He openly intrigues against Hamlet, immersing himself into a quarrel which was not his own, and after doing so, fails to â€Å"Bear’t that the opposed may beware of thee† (Hamlet 1. 3, 71), but ends up being killed by Hamlet on accident. Key to all of the ironies which are associated with Shakespeare’s them of social mendacity is the character of Hamlet himself. If the reader or audience member who is experiencing Hamlet believes in the heart that Hamlet is, indeed, mad, then much of Hamlet’s behavior can be explained by madness. If, on the other hand, the reader or audience member believes that Hamlet is simply presenting yet another social â€Å"face† — this one in order to disrupt the hypocrisy of society — then Hamlet’s behavior becomes a method by which Shakespeare examines the heavy toll which is exacted on the individual in a hypocritical society. There is every reason to believe that the latter context is the one which Shakespeare hope to achieve in the play. One good bit of evidence for this supposition is in Act 2, Scene One, when Ophelia, stricken by the state which Hamlet has allowed himself to get into, she voices her concerns to her father, Polonius. Ophelia describes Hamlet â€Å"with his doublet all unbraced† (Shakespeare, 2. 1, 85) and â€Å"No hat upon his head† (Shakespeare 2. 1, 86). His appearance is taken to be an indication of his inner-state, propelling the sense of social facade as serving in place of truth in society. Ophelia concludes that Hamlet appeared as though â€Å"he had been loosed out of hell/ To speak of horrors,–he comes before me† (Shakespeare 2. 1, 90-91). The implication is that Hamlet’s disheveled state must indicate that he is, in fact, mad. Obviously, while Hamlet appears mad to others, he is plotting with great, rational precision to expose what he fears is the crime committed by his mother and his uncle. The sub-text of this is that Hamlet should be mad given the reality of the dilemma he faces. The great irony is, in fact, that he is not mad, but sane which will not allow him to live in a world of lies and hypocrisy. When Claudius and Gertrude react with horror to the â€Å"play within a play† Hamlet’s response is â€Å"What, frighted with false fire! † (Shakespeare 3. 2, 262) indicating his very rational understanding of the situation and of the reality of social mendacity. At this point, it seems that merely knowing of the hypocrisy is enough for Hamlet because when Claudius responds â€Å"Give me some light: away! † (Shakespeare 3. 2, 265) it is an admission that he, the King, and by association the whole of Denmark exists in â€Å"darkness† which is the darkness of social hypocrisy. Although hypocrisy is never actually justified in â€Å"Hamlet,† there is an interesting â€Å"reason† which is given in Act 4 of the play as to why people may be so easily led into hypocrisy and self-deception and that reason is: human mortality. When Hamlet observes of the dead that â€Å"There’s another: why may not that be the skull of a / lawyer? Where be his quiddities now, his quillets,/ his cases, his tenures, and his tricks? † (Shakespeare, 4. 1, 94-98) the reader or audience member realizes that the human hypocrisy portrayed throughout the play represents not only the lies and deceit necessary to facilitate human ambition in a corrupted society, but the human tendency to reject â€Å"cosmic† issues such as life and death and human spirituality in favor of materialism and worldly power. Works Cited Shakespeare, William. The Works of William Shakespeare Gathered into One Volume. New York: Oxford University Press, 1938.

Push and Pull Strategy Essay

Push Strategy A â€Å"push† promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of â€Å"push† selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia – for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A â€Å"push† strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull Strategy A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children’s’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school program – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital children’s channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. In 2001, BBC Worldwide (the commercial division of the BBC) achieved sales of  £90m from its children’s brands and properties last year. The demand created from broadcasting of the Fimbles and a major advertising campaign is likely to â€Å"pull† demand from children and encourage retailers to stock Fimbles toys in the stores for Christmas 2002. Difference Between Push And Pull Strategy Push marketing is when you use various activities to get your message in front of your ideal client. The marketer is in control of what the message is, how it is seen, when and where. Marketing activities that encourage your prospect to seek you out and find out whether you have something of value to offer them. Pull marketing activities build relationships and can include blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of attraction, incorporating all the components of your personal brand to attract and retain these people as your biggest fans. Pull marketing is where you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Some classic examples are â€Å"half off!† or â€Å"bring in this coupon to save 25%† or â€Å"buy one get one free†, etc. With pull marketing, you are trying to create a sense of increased, time limited value so that the customer will come into your store to buy. Pull is not about pulling consumers in; it’s about giving consumers a reason to pull us in. Remember truism #1 – they’re in control; they (not we) decide where they go and what they experience. We’ve lost the right to pull consumers anywhere (if we ever really had that right at all.) Pull means that we to go to them, join their communities, give them reasons to voluntarily draw us into their personal media experiences. We’re not interrupting them. They’re opting into us.